Ribby on the Run ! 

 

As Freddy Beach Ribfest approaches, our friend Ribby the Pig has fled the grounds and is on the loose! He’s been spotted seeking shelter in nearby restaurants, businesses, and public spaces in and around Fredericton, and now it’s up to you to find him.

 

If you spot Ribby, help the NBEX team by returning him to our office at 361 Smythe Street, and you’ll be rewarded with a FREE rib dinner at Freddy Beach Ribfest 2026! To help with your search, we’ll be sharing Ribby sightings and clues on our Facebook page, so be sure to follow along for updates. The hunt is on, Fredericton — can you bring Ribby home?

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Snap a selfie with Ribby when you find him and post it using the hashtag #RibbyOnTheRun! When you share your photo, you’ll receive a FREE day pass to Freddy Beach Ribfest 2026 in addition to your FREE rib dinner!

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One lucky Ribfest goer will uncover the Golden Ribby during the hunt. This grand prize winner will not only receive their FREE rib dinner but will also score a FREE Friday night concert ticket to see Josh Norrad, Julian Austin, and Trooper! Keep your eyes open — you could be the person who finds the rare Golden Ribby!​